Designing an influencer hub to access exclusive Xbox releases
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Xbox needed a secure way to distribute review codes for pre-release Xbox One games, leading to the development of a web app with separate dashboards for admins and influencers. We worked closely with Xbox on the app’s visual design, user interactions, and front and back-end implementation.
Client
- Xbox
Services
- UX & UI Design
- Design Systems
- Front-end development
- Back-end development
Industries
- Entertainment
- Gaming
- Technology
Delivering game review
codes securely
The current process for delivering these codes to video game reviewers was by email which was extremely insecure and time-consuming keeping track of who has what code and whether a code has been redeemed or not.
The new process for code distribution has to be secure, streamlined, branded for Xbox, allow Microsoft to keep track of what code had been given to who, and allow gaming influencers to keep track of what game code they have been given - all being stored in a secure account driven web app.
Secure, efficient and
on-brand campaign creation
The app included a create a campaign area where official game information and content would be uploaded - almost like a micro site for each game. These game sections would be accessible to the influencers who were assigned a code to test and review the game. The influencer section allowed influencers to login, view key information about the game and download their code to their console to redeem a pre-release copy of the game.
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