Simulating Tesla ownership through smart journey tracking
Client
- Tesla
Services
- N/A
Industries
- Automotive
- Technology
Tesla challenged us to create an engaging solution to ease ‘range anxiety’ - the fear of running out of charge mid-journey. The app, designed for use in any vehicle, tracked trips and estimated the battery usage as if driven in a Tesla.
The Tesla experience
Experience Tesla ownership on your daily drives
The application used GPS to track journeys in your current vehicle, showing estimated battery usage, remaining charge, nearby chargers, and cost savings if driven in a Tesla. Over time, it built a picture of your regular trips, helping you assess how a Tesla fits your lifestyle while reassuring you about charging accessibility.
The app was rolled out initially via Tesla dealerships in the US to potential customers who were looking to purchase a Tesla, but unsure whether it was the right time to purchase an electric car.
Advanced journey tracking
Turn everyday trips into insightful data
The app automatically tracked your real-world journeys using GPS, capturing key data like battery usage, range estimates, and nearby charging options. Each trip was logged and stored, allowing users to revisit past journeys and explore how a Tesla would have performed - right down to cost savings and charging stops.
Over time, the app built a personalised travel profile, helping users identify patterns in their driving habits. This retrospective view empowered potential buyers to make confident, data-backed decisions about switching to electric, with a clear understanding of how a Tesla would fit into their daily life.
Seamless experience
Designed to feel familiar
and on brand
The app’s interface was crafted to reflect Tesla’s clean, minimal aesthetic balancing simplicity with precision. From typography to motion, every detail echoed Tesla’s visual language, creating a seamless extension of the brand. Interactions were intuitive and refined, ensuring users felt instantly at home, whether they were current Tesla owners or first-time explorers.
The goal was to build trust through design, mirroring the premium experience Tesla is known for across every touchpoint of the app.
Personalised from the start
Tailored setup for
real-world accuracy
From the moment users opened the app, onboarding was designed to deliver accurate, personalised insights. By selecting their current vehicle make and model, users ensured the app could compare real-world performance data against the exact Tesla model they were considering.
This one-time setup allowed the app to deliver meaningful comparisons - like battery usage, range, and savings - based on each user’s unique driving habits. The result was a realistic and trustworthy way to evaluate whether switching to a Tesla made sense for their lifestyle.
